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  • Oliviero Beha

    Televisione, sms e suonerie

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    Egr. Dr. Beha, ho notato con sempre maggior frequenza che in molte trasmissioni come il GRANDE FRATELLO, MUSIC FARM, AMICI, TOP OF THE POP, e potrei continuare ancora, compare spesso l'invito a mandare un SMS ad un numero per ricevere una suoneria sul cellulare. Solo in piccolo, molto piccolo e a volte per pochissimi secondi, viene riportato che con l'invio del primo SMS si "sottoscrive" un contratto di abbonamento (con SUPEREVA o qualche altro gestore) che garantisce una nuova suoneria a settimana per un prezzo di circa 2 euro a suoneria ricevuta...

    E’ normale questa forma di promozione? A me sembra che il servizio proposto non sia adeguatamente chiaro e possa indurre facilmente in errore i pi? giovani, che in gran numero guardano queste trasmissioni e ai quali ? sicuramente indirizzata la pubblicit?. Grazie per

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    il Suo impegno. BehaBlog ringrazia Michele

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