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  • Oliviero Beha

    Al via la settimana dei prodotti equo-solidali

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    da www.mdc.it Si apre oggi a Roma la settimana dedicata ai prodotti equosolidali. La campagna nazionale, all'insegna dello slogan Io faccio la spesa giusta, ? realizzata da Transfair Italia, con la partecipazione di Legambiente, coinvolger? per la prima volta in Italia 3000 punti vendita della grande distribuzione su tutto il territorio nazionale (circa il 30% del totale dei supermercati e ipermercati italiani) in iniziative di sensibilizzazione ai consumatori.

    La settimana dedicata alla campagna ‘Io faccio la spesa giusta’ viene presentata a Roma alla Libreria Feltrinelli di Largo Torre Argentina dal calciatore Damiano Tommasi e dalla cantante Antonella Ruggiero, e dal direttore generale di Legambiente Francesco Ferrante. “Diffondere nella grande distribuzione i prodotti del mercato equo – afferma in una nota Ferrante – ? una delle strade migliori per contrastare lo sfruttamento e la povert? nel mondo.
    Legambiente, gi? da tempo si occupa di esportare modelli di sviluppo ambientalmente sostenibili nei Paesi del sud affinché la crescita di un Paese povero punti a una vera qualit? di vita. Allo stesso modo ? importante sostenere chi garantisce uno sviluppo sostenibile offrendo migliori condizioni di scambio ed assicurando i diritti dei produttori e dei lavoratori svantaggiati, specialmente nel Sud del Mondo.
    Una settimana dedicata alla trasparenza e al rispetto, e anche quindi a una maggiore equit? nel commercio internazionale, base di pace tra i popoli. Con questo spirito Legambiente ha deciso di aderire alla campagna”.
    ‘Fai la spesa giusta’ insomma, ? una campagna per un’agricoltura di qualit? ed ecocompatibile; per una maggiore attenzione all’agricoltura biologica; per una sensibilizzazione su una globalizzazione positiva che sia a vantaggio dei piccoli produttori del Sud del mondo ma anche dei consumatori consapevoli del Nord. E a questo proposito nasce con Ermete Realacci, dell’esecutivo della Margherita e presidente onorario di Legambiente, insieme ad altri onorevoli e senatori, un’associazione Interparlamentare ‘Equo e Solidale’ per sostenere e promuovere appunto il commercio solidale. Questa associazione vuole affiancare l’azione intrapresa da tempo da associazioni, cooperative e consorzi attivi in Italia contribuendo al rafforzamento di un’esperienza importante che pu? dare un volto pi? umano alla globalizzazione.
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